Franworth Bridges the Gap


we help you

Franworth accelerates value for brands and independent unit value for franchisees using our proven franchise systems, professional support services and shared resources platform.

As equity partners, Franworth helps our Portfolio Brands scale and achieve profitability with access to the full suite of professional services and expert team. Our Portfolio Brands include The Lash Lounge®, The Barre Code, skoah®, CITYROW® and Madison Reed Color Bar®.

Liberty Fulfillment, a logistics division and e-commerce platform, supports Franworth’s Portfolio and Affiliate Brands. This state-of-the-art system offers robust warehousing capabilities and an e-commerce platform to support franchisors and franchisees with their product procurement, fulfillment and distribution needs while leveraging economies of scale.

Building a strong business necessitates firm back-office offerings. With Franworks, organizations can seamlessly coordinate value-added services through an open-architecture platform that delivers businesses greater oversight and control. Franworks program participants review, select, and manage value-added services through an intuitive and simple user experience that delivers best in class terms and pricing.


We Accelerate Value Through Franchising

Franworth accelerates value for brands and independent unit value for franchisees using our proven franchise systems and a suite of professional support services. 

EY Entrepreneur Of The Year

Best In Class

John Rotche, Franworth Founder and CEO, was named 2019 Entrepreneur Of The Year® Award Winner in Michigan and Northwest Ohio. The award recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities, while also transforming our world.

Launch Logo

The Franworth team is proud of the exceptional student interns in our Launch program. In fact, we are so impressed by their skills and willingness to learn, that the summer 2019 team rebuilt and relaunched our new website!


From learning the basics of wireframes to selecting images and optimizing copy, the Launch team’s work will help Franworth represent our mission, brands, team and suite of professional franchise services into the future. 

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